1/8/13 – Church Alive – Framework for Marketing notes

What is the mission of this event?
What are the outcomes we’re hoping to accomplish?

What is our goal for the organization of people we call Christian Scientists for 10 years from now?

What are we accomplishing?

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What do we want to say? What is our message?
Content!

Revolution
Rethink
Reimagine

If Mary Baker Eddy were alive today, Reading Rooms would not exist. Lectures would not be our primary outreach opportunities.

What would she do?
What would Jesus to today?

What do we want to do?

What kind of organization do we want to be?

If we could start today, with a clean slate and no traditions, just 2 books and the knowledge of how to be healers, what would we do to effectively share our love for the world?

– Get rid of jargon
– Get rid of antiquated ideas
– Get rid of limitations

Do whatever it takes to accomplish our goals. Otherwise, we are just talking. More action, less talk.